Real Blended brings a new category of ice cream to life where simplicity meets enjoyments. In properly telling the story of Real Blended – who we are, why we exist and what we aim to do, we need to touch on the insight that served as the foundation that brought this concept to life. And that insight is rooted in one of the most universal truths. From Braamfontein to Bryanston, from the White House to the Union Buildings, ice cream evokes a nostalgic, almost childlike emotion that few things on this earth have the power to do.
Our positioning statement is one of inclusivity, ambition and open-mindedness. Why? Well because, with the power of choice our consumer base is in complete control of what ends up in their cup or
their cone. It’s a unique offering that captures the spirit of adventure and optimism. It’s also a brutally simple concept that sparks curiosity and joy.
I am a mechanical engineer, with a strong leadership & business building affinity looking to take advantage of entrepreneurial opportunities in South Africa. I am currently in the process of
establishing additional income sources, through starting a new business via the “Real Blended” ice cream brand. Through utilising the success and effective concept of the “Real Blended” brand, I plan,
through effective management and effort, to take advantage of the ideal location in which Marketa is situated to sell the unique ice cream cones & products. Thereby not only building my own business,
but also contributing to the Marketa atmosphere and overall image of “artisanal”/unique high quality business ideas it facilitates.
The roadmap and overall strategy would firstly include the effective management and establishment of a model/system that works in the current Marketa environment, which typically includes units
sold/day, unique marketing strategies, human resources and logistics. After establishing an effective and successful model/system I plan to replicate the concept in other similar locations (possibly owned
by Marketa) and making the relevant modifications required. The vision is to associate the brand with similar concepts/markets. The roadmap typically includes scaling up (in terms of similar or mobile
units) as a function of the success at Marketa Morningside.
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